By Kevin Ryan, Esq., Executive Director, MCBA
So Liz, I learn, thinks that my blog posts are too long, too wordy, too scholarly, too filled with big words – in a word, “too.” (OK, that’s not a word, at least not used that way – but it should be.) She may have a point: after all, this is supposed to be a blog, not a treatise or one of those law review articles with more footnotes than text. Yes, it’s true, I tend to wax philosophical, to go scholarly on you. I tend to develop my ideas in my writing, not toss something out there that is, in the words of the Dean of Bar PR, “short and sweet.” And I like to think deep thoughts. Sure enough, that’s probably not the best approach to blog writing, no matter how much it displays who I am. It’s just “too.”
Then I imagine the following conversation.
Ms. Short says: “Hey Kev, it’s not just your blogs that go on and on until all focus and consciousness is lost. Want to know something else that is ‘too’? Those long, long events filled with talking heads, awards, and not enough wine to ease the pain. Bar associations – or at least a certain generation of bar leaders – like such things, perhaps because they fit the image of professional events embraced by the Boomers and their parents. Follow a reception with a dinner and ruin (er, accompany) dessert with a program. The program features a passel of notable bar leaders (presidents, famous folk, partner types) all talking (too long) about each other, patting each other on the back, giving each other awards (and throwing in a stray young lawyer or poverty lawyer for good measure and good PR), and sucking the air out of the room as they drone on and on.”
Ms. Short goes on: “What if we decided to explode this old, tired concept of a bar event? What if we decided to liven things up, to cut the speeches (which nobody pays much attention to anyway), hand out awards without expecting (permitting) lengthy accolade-laden speeches from the presenters or ‘I want to thank everybody I’ve ever met’ speeches filled with plenty of mock humility from the recipients?”
Before she can go on, Mr. Sweet, clearly loving this exercise, jumps in: “What if we got people up and moving and away from their plates of banquet chicken? What if we made the events really fun and not just ‘that was a nice event’ (kind-speak for ‘that was as dull as ever’)? Imagine the possibilities! Mingling and hanging out. Some fun video clips and catchy music. Dance. An award or two, given without all the pomp and circumstance of the usual awards ceremony (no Elgar, no traipsing up the steps to the stage, no tedious speeches). Opportunities right there to do something for the community – things that bring the profession into the limelight in a positive way rather than all that self-congratulation, things like a clinic for the elderly or veterans or teachers. Tweeting!! [Now I have Liz’s attention.] Snapchatting!!! Live links to others who aren’t there through Periscope or Facebook Live, turning it into a true legal community event. Too cool!!!!”
Inspired, Ms. Short interrupts: “You could even throw in some ‘outside the box’ CLE programs before or after. Or do some cool tech demos. Or some TED talk presentations. But the key is, ‘short.’”
Mr. Sweet, not to be outdone, simply says: “Sweet!”
Is it time to be short and sweet?